This is a detailed breakdown of how we work together over 6 weeks to design your distribution strategy. By the end, you'll have a complete roadmap and the clarity to execute it.

Week 1-2: Discovery & Diagnosis

What We Do

Week 1:

• Kickoff call (90 minutes) - Deep dive into your product, market, what you've tried, and what's not working
• Customer research - Validate your ICP. Are you targeting the right people with urgent pain?
• Initial channel audit - Document what you've tried and initial hypotheses on why it failed

Week 2:

• Competitive distribution analysis - How are 5-10 similar companies actually acquiring customers?
• Existing assets audit - What do you already have that you're not leveraging? (content, network, product features, partnerships)
• Market landscape mapping - What distribution models work in your space?

Your Involvement

• Be available for the 90-minute kickoff call
• Provide access to analytics, past campaigns, and any existing research
• Answer follow-up questions (async via email/Slack)

What You Get

Discovery Audit Document (8-12 pages)

• Analysis of what's not working and why